Intermarché-Wanty-Gobert Matériaux can rely on an innovative new partner to improve the performance of its riders. Maurten will provide the team with drinks and hydrogels that contain high concentrations of carbohydrates and serve as fuel during the efforts. Originally, Maurten worked with the best runners in the world, before entering the cycling world in 2018. Confirmation soon followed that Maurten’s patented hydrogel technology and their products were well suited for the most demanding endurance sports. In 2021, Maurten will be one of the leading brands in the professional cycling world.
Thanks to the application of the hydrogel technology, Maurten managed to increase the amount of carbohydrates while at the same time reducing the risk of gastrointestinal problems and removing all unnecessary ingredients that do not promote performance. The products are gluten free and contain no added flavors, colors or preservatives. The Intermarché-Wanty-Gobert-Matériaux riders can therefore get started for their training sessions and competitions with innovative products that contain nothing more and nothing less than what is really necessary to perform.
Ariën Verkade (Marketing Manager Maurten):
“With science and innovation at heart, Maurten fuels the best endurance athletes in the world. We believe our product and knowledge from working with the best endurance athletes in the world will help fuel the Intermarché-Wanty-Gobert Matériaux World Team. We’ve witnessed numerous world records and major victories from our athletes and teams over the last few years, we’re excited to continue building on that momentum.”
Aike Visbeek (Performance Manager Intermarché-Wanty-Gobert Matériaux):
“With Maurten, we will be working with the leader in the field of carbohydrate sports drinks and gels as a fueler for our team. The hydrogel technique allows a high energy absorption without causing stomach problems. Thanks to the combination of Maurten and our historical nutritional partner 3Action, an expert in energy bars, recovery drinks and supplements, we arrive at a very good nutritional strategy. Maurten’s clear communication about carbohydrates offers our riders and dietician Jana Camphens a good structure to draw up a nutrition plan for each training or race day. I am convinced that our nutritional progress with Maurten's gels and sports drinks can take our riders to the next level!"
Jana Camphens (sports dietician Intermarché-Wanty-Gobert Matériaux):
“During races, riders need a large amount of carbohydrates, which can cause stomach and intestinal disturbances during exercise as part of normal or sports nutrition, and can therefore have a negative effect on performances. Thanks to the innovative hydrogel technology developed by Maurten, these problems are avoided. The products contain an excellent supply of various sugars which provide our riders the required energy. Moreover, the riders are very happy with the neutral taste of the products. For me, the collaboration with Maurten means progress for our nutritional strategy!"